'Bytal'
A website for selling concrete products made from natural and breathable materials. The designer, Tal Bukhor, an interior designer by profession, creates unique tools from painted concrete using her unique technique.
'Bytal'
PROBLEMS
There are many options online and in general stores for purchasing masonry tools, both commercial and mass-produced. The production of these tools, which are handmade one by one, causes the costs of production, operation, and shipping to make the tools themselves expensive, which sometimes causes customers to give up and not buy.
SOLUTIONS
I sat down with the designer, and together we created a website that conveys the feeling and experience of her tools. The colors, softness, and uniqueness that are only hers. We conveyed the feeling that when purchasing these tools, the entire space changes and becomes natural and pleasant to the eye. The knowledge that her tools are made from only natural materials gives the customer the feeling that they are contributing to the quality of the environment.
'bytal' flow
Homepage
let's buy
On the first screen, you can choose a category either through the menu or through the categories on the homepage.
After choosing a category, we enter the products page. The price also appears outside the product page itself.
On the product page, there are pictures of the product, its name, price, and details. I chose to place the price relatively at the top of the page so that there isn't a long scroll and customers won't abandon the page.
After adding the product to the cart, we move on to a summary of all the products and prices, where it is possible to remove products and proceed to the actual purchase.
'bytal' colors
